Mardev Real Estate Development has announced the launch of the “MENORCA ZAYED” project, spanning 41 acres, in collaboration with IDEA GROUP, which will professionally manage the project’s marketing operations and feasibility studies.
Dr. Aya Kamal, Head of the Commercial Sector at IDEA GROUP, stated that the company is responsible for managing the marketing and sales operations for the “MENORCA ZAYED” project. This comes in light of its strong success in previous projects, achieving remarkable milestones in developments like Sky Light, Mardev Plaza, and the Menorca Compound in the New Administrative Capital.
She added that the company achieved record-breaking results in the “MENORCA New Capital” project, achieving 80% of sales in a short period, which is considered a milestone in the real estate development sector. This success reflects the comprehensive market studies conducted by the company before and during the launch, enabling them to identify customer preferences and offer a product tailored to their needs.
Dr. Kamal highlighted that the project is strategically located in the Green Belt area of New Zayed. It is a unique, fully integrated residential compound covering 41 acres, comprising 220 villas with elegant designs and various sizes. The project targets a specific residential segment and will be offered with flexible and robust payment plans that cater to the target clientele. She also emphasized that the company successfully completed the necessary market studies prior to the project’s launch.
Ahmed Samy, Chairman of IDEA GROUP, explained that IDEA GROUP was the driving force behind Mardev’s acquisition of a substantial land portfolio. Mardev plans to develop various projects on this portfolio, with a total investment of EGP 4 billion. The “MENORCA ZAYED” project marks the first of these developments, to be followed by strong investment projects featuring innovative concepts introduced for the first time in the region, aimed at meeting the aspirations of both current and prospective customers.
He added that IDEA GROUP holds a diversified investment portfolio in East Cairo but decided to expand to West Cairo. This decision aligns with the comprehensive urban development taking place in West Cairo, supported by an extensive network of roads and robust infrastructure, positioning the region as Egypt’s new tourist capital.
AdminMarch 7, 2024